If you build it, will they come? Today, the technology needed to create an online social network can be found anywhere, but filling it with an active, loyal community still takes something special. Tomorrow, I’m honored to say I’ll be moderating a conversation about “Community Engagement on the Web.” We’ll talk with the people behind several community-oriented websites, and get their insights into what works, what doesn’t, and what lies ahead.
The panel includes:
- Daniel Leuck of TechHui, a thriving science and technology social network that just held its third-annual conference.
- Randy Ching, president and head photographer for Civil Beat, an ambitious online news service launched by Peer News earlier this year.
- John Tapper, e-marketing manager for Farmers Insurance Hawaii. Hawaii’s largest auto insurance provider has launched the My Farmers Hawaii community site.
- Dan Zelikman, director of digital marketing for the Anthology Marketing Group and a social media marketing powerhouse.
The event is being hosted by Farmers at their fourth-floor offices in Restaurant Row (Six Waterfront Plaza, 500 Ala Moana Blvd.), with free validated parking. Check in begins at 3:30 p.m., with the conversation starting at 4 p.m. There should be plenty of time for Q&A, and afterward, there will be a pau hana tweetup with drinks and pupus featuring baked goodies from Liliha Bakery.
If you can’t be there in person, the meetup should also be streamed live on the web.
For the latest, be sure to follow everyone on Twitter: @dleuck from @TechHui, @randyching from @CivilBeat, @tapperj from @FarmersHawaii, and @danzelikman from @AnthologyGroup. And don’t forget @LilihaBakery!