Tagged: local

National Podcasts, Local Ads

Even though I’m a retired old-school podcaster, I’m still a voracious podcast listener. And over the last few weeks, I was surprised to hear ads for Hawaii companies while listening to National Public Radio podcasts. On NPR’s “Pop Culture Happy Hour,” I heard a pre-roll ad for First Insurance Company...

TV News Goes Interactive at KGMB9

TV News Goes Interactive at KGMB9

KGMB9, the local CBS affiliate, launched a bold (and technologically tricky) initiative tonight during its 5 p.m. newscast. Called ‘i9News,’ it carved out a significant portion of the half-hour broadcast to share feedback from viewers. Sure, any newscast worth its salt pimps its e-mail address these days, and “picture of...