Movoto Moves Into Hawaii


The mainland real estate firm Movoto is moving into Hawaii. But if you’ve been paying attention, yesterday’s news probably isn’t much of a surprise.

Indeed, if you’re a local blogger — particularly one who pays a lot of attention to SEO and social content marketing strategies — it would have been impossible to not hear about Movato over the past few months. Because the folks at Movato, obviously aware of the company’s expansion plans, have been posting up a storm about Hawaii.

As early as April, I was getting emails from them calling attention to their latest Hawaii article. And eventually, their posts were unavoidable, carefully crafted to be shared on Facebook. Every blog post title, featured photo, and topic was a cruise missile of viral content that undoubtedly drove a lot of Hawaii-focused traffic to their website. Check out their headlines:

And their video posts have headlines that are almost parodies of viral content:

I’m sure the numbered listicles and breathless headlines will continue to flood in.

Movoto is a licensed brokerage in over thirty states, and as PBN reports, already has agents in Aiea, Ewa Beach, Kailua, Kaneohe, Mililani, Pearl City, Waimanalo, Hauula, Kaaawa, and Honolulu.

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