Don’t tell my wife, but Chris Noth is the latest star in’s great experiment in short-films and blatant product placement. He stars in “Tooth Fairy,” a piece that — seemingly in tribute to his giddiest island fan — features cookware and cutlery, among other things.

Past stars include Blair Underwood and Minnie Driver. Interestingly, the films are presented via Flash, and not a more conventional streaming media format. Wonder if Real and Microsoft are worried?

2 Responses

  1. Jen says:

    Disclaimer–I haven’t had a crush on Chris Noth since…a while. Don’t listen to him. :)

  2. Jen says:

    Hey, did you notice who plays his wife? It’s Vernita Green!

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