Don’t tell my wife, but Chris Noth is the latest star in Amazon.com’s great experiment in short-films and blatant product placement. He stars in “Tooth Fairy,” a piece that seemingly in tribute to his giddiest island fan features cookware and cutlery, among other things.
Past stars include Blair Underwood and Minnie Driver. Interestingly, the films are presented via Flash, and not a more conventional streaming media format. Wonder if Real and Microsoft are worried?